Why Potash?

Without fertilizer to maximize crop yields, nearly a third of the planet would not have adequate food to survive. The call for another "Green Revolution" has begun. The Millennium Project and its State of the Future (2008) report indicated that food production will have to increase by 50% by 2013 and double in 30 years to help solve the current food crisis. This increased food production will have to occur on less available arable land and this can only be accomplished by intensifying production.

Potash is an essential component of mineral fertilizers. The other ingredients are nitrogen and phosphate. Most potash fertilizers are applied to the soil as  a part of a compound mineral fertilizer. Thus in a 20-20-20 NPK fertilizer there is 20% (N) nitrogen, 20%P205 and 20% K20 by weight. Fertilizer restores and strengthens the earth’s soils, while also maximizing crop yields.

Commercial fertilizers are responsible for 40 to 60% of the world’s food production. It helps people gain access to healthier food, particularly in emerging economies (e.g. China, India) that are experiencing explosive economic and population growth. A rising class of one billion new consumers is emerging in twenty "middle income" countries with an aggregate spending capacity, in purchasing parity terms, to match that of the USA. This group includes new members of the OECD - South Korea, Mexico, Turkey and Poland as well as the BRIC countries. The symbols of their  affluence are car ownership and meat consumption.  This increased demand for high protein diets/meats requires increasing use of grains for animal feed. This is best supported by a corresponding increase in the use of potash-based fertilizers.

Successful farmers know that they must spend money to make money. They look for income earning inputs that make their operations profitable. Pottassium fertilization is one of the vital inputs that  enables farmers to produce crops at a lower input cost.