Overview

The leading drivers for fertilizer sales are a heightened demand for protein-rich food, explosive global economic growth and a renewed interest in biofuels as energy prices recover. Hence, fertilizer and grain prices will remain high as global grain stocks are stressed by an expanding population base, an emerging bio-fuel industry and the stark fact that the world is losing arable land at a rate of 1% annually. Faced with increasingly limited arable land, the intensification of agriculture will focus on increasing and balancing soil nutrients to achieve higher yields of food and energy crops.

The fertilizer Industry is fully aware of the impact of excessive fertilizer use and the resulting nutrient losses, the answer they say is "Smarter Farming".  Balanced fertilizer application is the only solution - applying the right product at the right time, place, and rate.  In turn, this translates into an exponentially increasing demand for potash-based fertilizers.